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created for Dan Pearlman for the Mercedes-Benz brand space, 2017


"From automobile manufacturer to networked mobility service provider" - Mercedes-Benz is on its way to the future. In the brand experience room in the Mercedes-Benz Museum in Stuttgart, developed by dan pearlman in terms of strategy, design and content, employees can experience what makes up the brand, where it comes from and, above all, where it wants to go. This provides the corporate group with a space in which employees can experience the future of mobility interactively and emotionally.

More information about the project can be found at