Client
Exposé
As the lead agency and full-service provider, Holtmann+ supported its client, bauforumstahl e.V., at BAU 2023 from consultation through conception to implementation. For the optimal presentation of our client's brand, our experts developed an individual strategy, tailored ideas, and innovative solutions for bauforumstahl e.V.'s trade show presence.
At Holtmann+, the fusion of thinking and doing is key. By crafting a guiding idea, "Less Frill. More Steel," and the corresponding storyline, the team laid the foundation for the architectural implementation and the transition into the booth. The goal of this presentation: to make the versatility and advantages of the central element, steel, tangible and to emphasize its durability and resource efficiency. We at Holtmann+ always work closely with our clients.
The close collaboration with 'bauforumstahl e.V.' is a key ingredient in the success of the project. Particularly in the execution phase, we collaboratively created an outstanding booth, shoulder to shoulder. The use of the client's steel resources coupled with our expertise resulted in a unique collaborative stand.
