Beiersdorf - Interactive Exhibits for the Heritage Room

The visitor journey in the Heritage Room begins with the PEOPLE exhibit, which consists of a replica of the original pharmacy shelf and an innovative transparent OLED panel combined with RFID tags. After onboarding, visitors can explore more in-depth content such as brand stories and activate Magical Moments on the 65" MOMENTS interactive token table. The PLACES exhibit shows the locations of all the brands by simply rotating the sphere. And the interactive PICTURES installation allows visitors to intuitively swipe and explore.