Olympic Games 2021 at Dubai Mall

Immersive sport activation in the Dubai Mall

Trade Fair & Event

Client

Exposé

Olympic Live lounge: Follow the Olympic games love from the middle of the Dubai Mall
The Athlete video: A 360 AR video booth
The Track: How fast can you go? Step it up in the exact replica of the Tokyo games arena
Hero AR Photo Booth: Take a photo with your favorite athlete

The Run: Challenge yourself on our Immersive Treadmill and run in the Olympic stadium
Digital Ping-Pong: Play the table tennis game on our object-recognition with family and friends
Olympic Quiz: Test your knowledge about the Olympic games and UAE’s participation

Olympic Live lounge: Follow the Olympic games love from the middle of the Dubai Mall
The Athlete video: A 360 AR video booth
The Track: How fast can you go? Step it up in the exact replica of the Tokyo games arena
Hero AR Photo Booth: Take a photo with your favorite athlete

The Run: Challenge yourself on our Immersive Treadmill and run in the Olympic stadium
Digital Ping-Pong: Play the table tennis game on our object-recognition with family and friends
Olympic Quiz: Test your knowledge about the Olympic games and UAE’s participation

About the Project

At Dubai Mall's immersive sports activation booth, visitors had the opportunity to engage in interactive table tennis using object recognition technology. This feature was created in partnership with Emirates NBD and sponsored by Visa Middle East, celebrating their global sponsorship of #tokyo2020. By participating in the digital ping-pong game, sports fans had a chance to support their country and win exciting prizes while experiencing an advanced, cutting-edge technology that added a unique dimension to the overall sports activation experience.

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Elementz Services

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Warehouse of Interactive Machines