
A real-time simulation of the circular economy of smartphones
Client

Exposé

In the game “RRRRR” by IMAGINARY, everything revolves around the circular economy using smartphones as an example. The exhibit simulates the lifecycle of smartphones in real time. In a linear economy, raw materials are extracted, smartphones are produced, used for a few years, and eventually discarded. This is not sustainable.
Working together as a team, players can build a functioning circular economy in which materials are used and reused for as long as possible. In addition to new technologies and political regulations, the team can apply five different strategies — the so-called 5 Rs — which also give the game its name: Reduce, Repair, Re-Use, Refurbish, and Recycle.



With RRRRR, it was important to us not only to explain the circular economy, but also to let visitors experience it playfully. Thanks to the transparent markers, the exhibit is highly tactile and intuitive — and it also looks super cool.