Holtmann+ at EuroShop 2026

Innovation grows where different perspectives, skills, and ideas come together. This very understanding shapes Holtmann+’s presence at EuroShop 2026.

Under the guiding theme “The Plus: Partnership that drives innovation,” the company, together with its partners, demonstrates how digital solutions make the exhibition business smarter, more creative, and more sustainable.

At the exhibition stand, visitors were invited to embark on an interactive journey through the digital world of the exhibition business. Across several themed areas, real applications and tools were brought to life—already successfully used in projects today: from a headless CMS system to an innovative stand configurator and an interactive marker table, the centerpiece of the stand concept. All showcased applications are based on real use cases—for exhibitors, brands, and visitors alike. The presence alongside strong partners is a deliberate statement: digital innovation thrives on collaboration.

The participating companies, including B12 Studios, Interactive Scape, Glare Productions, and SIGMA, each contribute their specialized expertise, demonstrating how successful co-creation works in the exhibition context.