Irun Commerce Lab - Retail Hub

The Irun Commerce Lab is a pioneering space designed to strengthen and modernize local commerce through innovation and digital transformation. Conceived as a collaborative environment, the project integrates advanced interactive technologies such as a digital wall, holographic box and augmented reality experiences to create new ways of connecting merchants with customers.

The Lab is structured into different areas, including a showroom for testing solutions, a workshop zone for training and events, and an experimentation lab for piloting digital tools. It serves as a meeting point for merchants, entrepreneurs and citizens, encouraging knowledge exchange, creativity and the adoption of new technologies.

By combining tradition with innovation, the project positions Irun as a reference in supporting local businesses and developing sustainable retail models that can be replicated in other territories.