Škoda: Make Every KM Count

For the Škoda LET'S EXPLORE exhibition in Lyon and Barcelona, BoraBora Studios developed a fully personalised and interactive visitor experience centred around the motto “Make Every km Count.” Each visitor received an individual RFID badge that allowed them to activate stations, participate in games and collect kilometres throughout the exhibition.

At the heart of the experience was “The Odometer” – an 8 × 3 metre rear-projection tunnel that transformed the kilometres collected by visitors into a real-time audiovisual particle installation. In a custom-built Škoda Island game world, up to four guests could simultaneously explore a fictional island in a multiplayer driving game, unlocking hidden stories along the way. The experience was controlled using physical tokens placed on multitouch tables.

At the checkout terminal, each visitor's journey was summarised, creating a highly personalised takeaway experience. Interactive Scape’s technology provided the technical foundation for the token-based interaction on the multitouch tables.