Stadler Rail AG – Innotrans 2024

Stadler Rail AG presents the future of rail transport at Innotrans

Trade Fair & Event

Client

Exposé

Topic: Bringing rail innovation to life
Stand space: 1,500 m² at InnoTrans
Target group: Trade visitors & industry experts

Objective: Strengthen the brand emotionally & technologically
Special feature: XXL stand with real train modules
Occasion: World's leading trade fair for transport technology

Topic: Bringing rail innovation to life
Stand space: 1,500 m² at InnoTrans
Target group: Trade visitors & industry experts

Objective: Strengthen the brand emotionally & technologically
Special feature: XXL stand with real train modules
Occasion: World's leading trade fair for transport technology

About the Project

Holtmann+ developed a new, scalable trade fair concept based on the revised corporate identity for Stadler Rail AG's appearance at InnoTrans 2024 in Berlin. The aim was to make the brand recognizable worldwide and promote sustainability. The two-story booth combines a business center and showroom and offers an intense brand experience. The focus was on digital and physical interactions that showcase innovations, sustainable drives, and services. The communication concept includes a landing page, marketing campaigns, #TrainLove activations, and live broadcasts. Modular system and special components ensure flexible, cost-efficient architecture. Every area - from the welcome area to the rooftop bar - reflects the Stadler brand identity. Interactive exhibits and the Stadler Forum provide more detailed product information and round off the experience.

‍

about

Holtmann+