Mercedes-Benz Brand Space

Brand Experience Center: From automobile manufacturer to networked mobility service provider

Showroom & Brandspace

Client

Exposé

interactive media presentation as part of the physical brand space
variety of interactive and customized objects
table controlled extension of the presentation to huge LED wall

immersive product presentation and training for employees
captivating user experiences
customer journey and educative communication
use of Interactive Scape multitouch table

interactive media presentation as part of the physical brand space
variety of interactive and customized objects
table controlled extension of the presentation to huge LED wall

immersive product presentation and training for employees
captivating user experiences
customer journey and educative communication
use of Interactive Scape multitouch table

About the Project

"From automobile manufacturer to networked mobility service provider" – Mercedes-Benz is on the road to the future. In a specially created brand experience space, employees can learn what makes the brand what it is, where it comes from and, above all, where it wants to go.

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In the Mercedes-Benz Brand Space, employees learn how important it is to develop a strong brand and what the many different facets of a strong brand are. Strong brands appeal to the human senses and thus trigger strong emotions. A combination of sound, scent, material surfaces, media elements and multi-layered content allows this to be experienced in a condensed form with all the senses. The result is a brand training centre that impresses not only with its visionary Mercedes-Benz architectural and design language, but above all with its brand content, which is coordinated in a continuous storyline.

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dan pearlman Group