Mercedes-Benz Brand Space

"From automobile manufacturer to networked mobility service provider" – Mercedes-Benz is on the road to the future. In a specially created brand experience space, employees can learn what makes the brand what it is, where it comes from and, above all, where it wants to go.

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In the Mercedes-Benz Brand Space, employees learn how important it is to develop a strong brand and what the many different facets of a strong brand are. Strong brands appeal to the human senses and thus trigger strong emotions. A combination of sound, scent, material surfaces, media elements and multi-layered content allows this to be experienced in a condensed form with all the senses. The result is a brand training centre that impresses not only with its visionary Mercedes-Benz architectural and design language, but above all with its brand content, which is coordinated in a continuous storyline.